The Animal AmigosBrand Guide
Modern • Minimal • Tropical • Friendly • Premium. The visual and verbal foundation for every screen, poster, and story we tell — built for Costa Rica, made to last.
Logo System
Four logo variants for every context. Always give the mark room to breathe — minimum clear space equals the mono icon's height.
Color Palette
A tropical Costa Rica palette — jungle greens, hibiscus pinks, ocean blues. Use Jungle and Hibiscus as heroes, others as support.
Typography
Baloo 2 for personality, Nunito for clarity. Chunky rounded display + friendly humanist body.
Mascot Family
Six face-only kawaii amigos. Flat vector, thick soft outlines, blushed cheeks. Never full-body. They guide, they don't dominate.
- Face-only, centered, symmetrical
- Flat kawaii vector, thick soft outlines
- Rosy cheek dots, tiny smile
- Solid brand color backgrounds
- Full body, limbs, or props (except Mono's sunglasses variant)
- Photorealistic rendering or 3D
- Sad, angry, or scary expressions
- Off-palette or gradient fills
Button Styles
Big, pillowy, thumb-friendly. Primary is Hibiscus pink for action. Radius: pill (999px) for CTAs, 16–24px for tiles.
Card Styles
Rounded-3xl surfaces, sand ring, soft plush shadow. Colored tint backgrounds signal function.
Icon Library
Lucide, 2px stroke, rounded caps. Filled variants only for hearts and paw badges.
Illustration Style
Flat vector, layered tropical scenes. Sun, palms, waves, hibiscus. No gradients on characters — only on skies and water.
- Big shapes, few strokes
- 2–4 colors per scene
- Soft cream or lagoon backgrounds
- Rounded organic curves
- Photorealism or textures
- Cluttered backgrounds
- Sharp geometric edges
- Muted or dark palettes
Photography Style
Natural light, golden hour, honest moments. Real Costa Rican animals, volunteers, and landscapes.
- Eye-level, animal-first framing
- Natural light, warm color grade
- Genuine expressions
- Harsh flash or studio white cyc
- Staged or overly posed shots
- Cages or distressing imagery
UI Component Library
The reusable pieces that make every screen feel like Animal Amigos.
Animation Guidelines
Gentle, purposeful, playful. Nothing bouncy or chaotic. Ease-out for entrances, ease-in-out for loops.
Voice & Messaging
Warm, hopeful, honest. Speak like a friend who happens to know a lot about animals.
- ✓Warm & encouragingNot: Corporate or cold
- ✓Simple, plain wordsNot: Jargon or acronyms
- ✓Hopeful & action-orientedNot: Guilt-tripping
- ✓Bilingual-friendly (EN/ES)Not: Region-specific slang
- ✓Playful with purposeNot: Silly or unserious